111 Ways To Justify Your Commission: Value-addi... May 2026

The book emphasizes that most clients are unaware of the volume of work performed behind the scenes. Lee suggests moving from a defensive posture to a proactive, value-based presentation.

: Investigating unrecorded property lines, checking zoning and land use, verifying HOA fees and bylaws, and researching local utility usage. 111 Ways to Justify Your Commission: Value-Addi...

The "111 ways" mentioned in the title refer to specific, actionable steps agents take that go beyond simply listing a home on the MLS: The book emphasizes that most clients are unaware

: One of the book's most famous tactics is creating an exhaustive list of every task required to complete a transaction. Lee's personal list for sellers includes 132 items spanning eight pages, which visually overwhelms objections about "easy" commissions. checking zoning and land use