When production began for Return of the Jedi (initially titled Revenge of the Jedi ), the team adopted the fake working title . To make the ruse effective, they created a fake tagline: "Horror Beyond Imagination".
The goal was to make the project sound boring and uninteresting to the public and the press. According to producer Howard Kazanjian, all production materials—camera slates, invoices, call sheets, hotel reservations, and even crew apparel—read "Blue Harvest". The Ruse in Action 1. Blue Harvest
The ruse was so successful that it worked until the actors playing Han, Luke, and Leia arrived on set, at which point it became obvious to bystanders that this was not a low-budget horror film, but the next Star Wars film. When production began for Return of the Jedi